3 Types of Coaching That Can Help You Find Success

August 19, 2020

Coaching is a top way to find a fulfilling and successful life or career path. Learn more about the different types of coaching in this article written by Shahnila Khan a professional Life Coach on Bidvine, and discover how working with a coach can help you to achieve excellence in every area of life!

What is Coaching?

Coaching, such as life coaching, is a positive side of therapy. It generates change and development. Rather than solving problems or dealing with difficulties, coaching operates on the concern. Coaching works on playing to one’s strengths and eliminating anything that gets in the way of achieving excellence. 

Some Areas That Coaching Can Focus on:

  • Moving past dissatisfaction or discontentment
  • Finding success, fulfilment, and happiness
  • Working through any pre-existing environmental, educational, or social beliefs, and expectations
  • Learning new ways to see, to respond, and to experience life contextually

It is a systemic approach to getting our brains and bodies to function at their best within all of the contexts that we identify as factors in our lives and aspects that affect our growth. There are various approaches involved in different types of coaching such as NLP, CBT, Meta Model and Neuro-Semantics, all aiming to bring the best results for the client.

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How is Coaching Helpful? 

To be successful, to be contented, to have a fulfilling career, to be a peak performer, to be the best in personal and professional life, one needs a guide, a facilitator, a coach to be around. 

Coaches work at a higher logical level with people to help them discover their best resources and enable them to use their full potential to lead a rewarding life. It is about the expertise which the coach brings to the table. Coaching takes place at the level of expertise and process.

Coaching focuses on performance – on empowering people to produce a higher quality of behaviour, eliminating limiting beliefs, prioritizing values and becoming resourceful. It provides an invaluable ground for personal and professional development. It creates an autonomous motivation in people, which means people take ownership of their decisions to understand their needs and desires. This sparks creativity and curiosity in bringing about change, which makes change enjoyable.

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3 Different Types of Coaching

There are various areas where coaching has made a distinct mark. Life Coaching, Career Coaching, Health & Wellness Coaching, Performance Coaching, Success Coaching, Executive Coaching, Leadership Coaching, Confidence Coaching and many more. In this section, we'll be exploring life coaching, career coaching, and performance coaching further.


1. Life Coaching

In life coaching the coach provides clean sensory-based feedback about behaviour. This allows a person to see oneself as if in a mirror. It includes meta-questions (meta – behind and beyond), questions that are being asked in the moment with an eye on the future. This type of coaching helps to bring the client a choice and possibility points that help them to adjust their frame of mind.

2. Career Coaching

The focus of career coaching revolves around clarity, actions, and accountability. For instance, it asks questions such as what are you good at and what are you passionate about? With the guidance of a career coach to develop and strengthen who you want to be, these aspects are combined together. A career coach helps the client to move in their journey from point A to point B.

3. Performance Coaching

This type of coaching is about learning and delivering your best, using specific strategies and techniques in the process. Performance coaching does not usually involve any advice from the coach nor does the coach share their opinions and experiences in the process of coaching. In this type of coaching, the focus is on strengthening mental skills and removing limiting beliefs. 

The world is moving in a space where coaching has become a common word to associate with remarkable developments. Coaching is helping to bring about transformational change in both personal life and the professional world. With it, a new world is emerging for everyone.

Shahnila Khan

Life Coach

Shahnila Khan

Shahnila Khan is a Neuro-Linguistic Programming Master Practitioner, Certified Emotional Intelligence Coach, Certified Associate and Leadership Coach, and also holds an Advanced Diploma in Coaching. 

She has lived in the Middle East for 17 years and has worked in a multicultural environment. Her interaction with people of different nationalities has given her an opportunity to see the world from a broader perspective. 

She is a Life Enrichment coach specializing in communication and relationships. She truly believes success and growth are dependent on open communication and relationships. She helps boost confidence, impact communication, and strengthen relationships. She firmly believes that there is an untapped and unrealized potential in everyone and we are all here to make a mark. It is action, that defines us, not sufferings. Her aim is to lend a hand to people to help create positive change in one’s professional and personal life to flourish and thrive. 

She has also been a teacher for more than 5+ years and has an insight in working with little souls. She is a numerologist, an expert in the science of numbers and has helped and guided her clients from the past 12+ years in multifold ways. She is an ex-toastmaster as well.

Shahnila is now residing in the United Kingdom with her husband and teenage daughter. She is helping people in these trying times to stay emotionally and mentally safe and sound through her coaching and consultation

Interested in booking a life coaching session with Shahnila? Click here to visit her Bidvine profile.

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Is it The Same as Counselling?

Life coaching can be considered a form of counselling. However not all life coaches are qualified counsellors. Counselling covers many different professions from therapists to coaches. 

In contrast to counselling, life coaching places less emphasis on addressing problems that may have been caused by the past and more emphasis on practical and workable solutions to current issues. A good way to envision a life coach is as a professional who can help you to brainstorm and strategise ideas for your life by using problem-solving techniques and creativity. 

One of the great benefits of having a life coach is that they can motivate you, much like a personal trainer would. They also hold you accountable, making you much more likely to stick with your plans for achieving your goals.

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