How to Design a Logo in 7 Steps
September 26, 2019


Whether you are planning to start a business as a sole trader or are hoping to build your brand up, your company needs a logo. A professionally designed logo will make your company look capable and credible, ready to impress at first glance. 

Designing a logo typically goes through several steps until the final design is ready to use for your business, a process that a professional will guide you through as you work together. Each stage is carefully considered and receives the benefit of their expertise so you receive only the best results. Read through to thoughtfully approach your own logo design.


When you're all set, it's easy to find a logo designer on Bidvine, simply submit a free request to get bids from top logo designers!


How to Design a Logo in 7 Steps


How to Design a Logo in 7 Steps


1. What is Your Business About? 

Your designer will need to get to know you and your business in order to create a logo that accurately reflects what you do and what you care about. The more a designer knows about your business, the more likely they will be able to create a logo that resonates with yourself, your employees and your customers. 

Typically, this is done with a meeting where you’ll discuss things like your business values, how you communicate and who your customers are. You’ll also want to touch on your company’s personality. 


Meeting With a Logo Designer


Is it more formal, or informal? Friendly or conservative? No matter how you visualise your company, this information is essential to create a logo that will be attractive to your ideal customer and help them understand who you are. 


Logo Designer Price Guide

Thousands of people ask Bidvine for help with their projects every year. We track the estimates they get from local professionals, then we share those prices with you.
Price Range

£

££

£££

££££


2. What Are Competitors Doing? 

Next, a designer will take a look at your industry and your main competitors. It’s important that your branding is not too similar to theirs that there will be any confusion, nor so much difference that they don’t recognize you as an option within the industry. This step can involve a lot of research into the key traits of the industry. 


Researching competitors


Financial organizations, for example, often use colours and designs that are restful and reliable so that customers will trust them naturally. While contrast can be done, it must be done well. Your designer will evaluate the options to come up with a good solution. 


3. Where Will The Logo Be Used? 

This is another critical step as it tells your designer how your logo needs to be designed. The applications — or uses — for your logo influence what can be done with the design. For example, there is a lot more flexibility with digital designs when it comes to colour. 

It also needs to be designed with the placement in mind. Storefronts may have horizontal signs that need a logo that works in this instance, just like a logo for the back of a delivery truck works as a vertical design. Then again you might plan to use it on promotional materials like pens or mugs.


Logo on a mug


 A professional will also consider if a different version of the logo should be created to work in different uses. By considering where you will use your logo, you can help your designer focus on the best ideas.  


4. Creating Concepts

After a designer learns about your company and determines the scope of the project, they will move onto the idea generation stage. 


Testing different logo ideas


They'll sketch out numerous ideas and then work with you to find the best ideas are worth pursuing. Of these sketches, a designer will select a few of the best designs to move onto the next step of preliminary design.


820
Logo Designers
near you
Logo Designers near you
Thousands of people across the U.K. ask Bidvine for help with their projects every year. Tell us what you need so we can bring you the right local professionals for your project.


5. Draft Several Designs

At this point, a designer selects their best work to create an initial design for you to review as the client. This is typically a computerised vector drawing in black and white, giving an idea of the logo. Although still not complete, you’ll be looking at ideas that are more developed than the sketch stage. 




Your designer will want your feedback on their direction and which concepts you like best. To help this process, look at the ideas in the logo to see what resonates. Narrow your options down to one or two logo drafts to have your designer refine into full logo samples.

 

6. Refinement

Here, you’ll be in close contact with your designer as they work on finishing the shortlisted designs. There will be a lot of messages going back and forth as they get input on different aspects of the designs and make their adjustments. 


Refining Your Logo Design


This step can take a bit more time as a result, but the end product will be worth it. If you favoured more than one concept in the previous step, you may find one is coming up as the clear preference here. This is completely expected, and means your designer can focus their energy on this one great design. From colour to the small details, you’ll see your final design come to life.

 

7. Build Brand Identity 

This one isn’t a necessary step, but it is still helpful to help establish and grow your brand with consistent logos, colours and elements. It’s also important as you’ll need to inform your staff how branding should be used.


Meeting to discuss branding


Your designer can help you create a brand book that establishes guidelines for working with the logo. This way, it will look the same no matter who is using your logo, whether it is a staff member or an agency you’ve hired for your marketing. 

Your brand identity includes proper use of your logo and also outlines colours, recommended font faces and other elements you need to keep your company looking consistent and professional.

 

Summary

Building a logo is a demanding process, expecting everything from time to creativity to design skill! Thankfully, working with a professional logo designer means you’re going to receive a logo that will work in any instance or application. From business cards to letterheads, from a sign outside your office or retail location to your website, a logo needs to look equally great in all of these uses. With the guidance and help of an expert designer, your logo will be the perfect way to brand your business.


Looking for more information on the costs associated with hiring a professional logo designer? Read through our comprehensive Logo Design Price Guide for full details!


Featured Image Credit



Related Articles
5 Top Logo Design Tips for a Professional Logo


Do you run a small business or work as a sole trader? A professional logo is a great way to make your business stand out! Discover our top 5 logo design tips to create a stellar design.


Already set to get your logo design started? Click here to submit a free request and get bids from top logo designers!


Why You Need a Professional Logo

A great logo highlights the personality of your organisation and helps to express what your organisation does to your customers and clients. Small images can come with such a huge amount of meaning and getting the right logo for your business is vital for your ongoing success. 

A logo is a visual image that your company puts forward into the world. People are bombarded with so much information in today’s world, that it is essential that your logo communicates with your target audience quickly and effectively. A great logo doesn’t make a great business, but a great business will always have a great logo!


5 Top Logo Design Tips For a Professional Logo


5 Top Logo Design Tips


The essential function of a logo is to communicate a message to your customers. This message should tell your audience what your core tenets are as a company, and what you do. 

In this article, we will give you our top logo design tips for designing a professional logo that will speak to your customers and make sure you present the best possible face for your company.


...read more
What is Web Design? + 7 Essential Features of Successful Websites


More and more people are looking for information online. In the case of business, having a website is nearly essential. You need to represent your brand online in a way that is easily accessible and accurate. Having a website means you can help customers find your business and discover everything you have to offer! 

But you don’t need to be an expert in web design in order to create a website. You can work with a professional to get exactly what you need. So read on to find out exactly what you need to know about web design to get started with your project.

Then if you're looking for more information on the cost of web design be sure to check out our handy Web Design Price Guide to learn more about all the factors that influence web design pricing!


What is Web Design?


What is Web Design


Quite simply, web design is the process of creating a website. Design elements and including copy about your business are all part of this process. Typically handled by a website professional, building a website will involve choices about layout, colour, navigation, graphics, fonts and content. A professional can help guide you with making decisions that make sense for your brand and then take care of building the site for your needs. 


Essential Elements of a Successful Website

Investing in a website needs to be worthwhile. By including these elements, you’ll be sure to set your website up for success.

 

1. Identify The Purpose of Your Website

Before you begin any of the discussions with a web designer, determine what you are building your website for. Are you hoping to attract and inform potential customers? Or perhaps you are hoping to sell your products through an e-commerce system. Either way, deciding on your goals will help create a plan for the perfect website.


2. Create Clear Navigation  

Your visitors need to quickly find what they need on your website. So make sure that your navigation menu highlights the top hits for visitors so that they can easily move around your website.


Build a great website tips


3. Build a Great Looking Home Page

Usually, this is the first thing people see when they come onto your website, so it's important that your homepage looks amazing. It needs to welcome visitors and encourage them to keep exploring! 


4. Add a Clear Call-To-Action

Help your visitors do what you want them to do with clear instructions! Go back to the purpose of your site and make sure you are asking your visitors to contact you to get more information or purchase now. A good web designer will be able to make a call-to-action inviting and obvious on your page.   


...read more

Why Bidvine is the best place to hire professionals

Answer a few questions and we match you to the right pros.

Get custom bids from pros who match your needs.

Compare bids, send messages and hire the right pro for you.