What should customers know about your pricing? (E.g. estimates, discounts, fees, package pricing)
I can offer a very competitive hourly rate, or block quote in advance per job. Whichever is preferable for the client and their budgetary constraints.
What process do you go through when starting with a new customer?
I offer a free, no obligation consultation, either face to face or remotely - whereby we can discuss the client's requirements, I can explain a little about how I work, touch on the creative route we might like to take, and agree on a way to work together moving forward.
What education or training is most relevant to your work?
I have a 2.1 BA (Hons) degree in Graphic Design and Advertising obtained in 2002..
Do you have tips or advice for someone hiring a pro in your line of work?
Try to keep an open mind. Remember, you are hiring a master of their craft, and It is best not to try and prescribe visual solutions from the outset. Although the designer is here ultimately to serve you, they are also here to use their gifts and professionalism to steer you and your project in the right direction.
Don't be afraid to join in the creative brainstorming though - creativity is an inclusive, and organic process.
It is also very helpful for the designer if the client has a clear vision of their business, so that the creative process can start, and the best route can be taken for their project. Good designers are like sponges for background information and inspiration ... so the more you can tell them the better!
What questions should customer have ready before speaking to pros about their project?
- You should always ask the designer for specific examples of work they have done relating to your project, and how that experience will be beneficial to you.
- Also - timescale specifics are very important. Be clear in asking about turnaround times. It is important to remember that a designer who is doing a proper job cannot produce the universe in five minutes flat, if he or she says that they can, they are probably rushing it, and you'll end up correcting a plethora of mistakes due to a lack of care. By the same token - a designer that isn't responsive, and takes weeks and weeks on a relatively simple job, probably isn't as professional as they say they are.
Ask for rough estimates regarding costings if the designer can offer them. It is the best policy for avoiding humungous, frightening invoices at the end of a job. Stay on the same page with your designer!
What are some good examples of past customers?
It is difficult to examine specifics over a career spanning twenty years ... however I would say the most pleasant customers are those willing to communicate, open their minds to at least consider a different approach, and understand of course, that the designer is a master craftsman, here to help the client achieve the best results possible.
Describe a recent project that went well. Scope? How long did it take?
More recently I have designed and produced a 100 page product catalogue containing some 350 items. The job involved creative designs for the cover and inner spreads, along with the rather arduous task of efficiently and accurately artworking all of the pages to a beautifully consistent standard. Inclusive of product descriptions, pricing tables, and introductory texts.
The process from concept to finish took me 7 working days, and the client was full of praise, as we had arrived at an end result far superior in craftsmanship, and creativity than any year gone by.
How did you first get into this line of work?
My first ever work experience as a designer was as a 15 year old boy, in a small but very cool and successful graphic design agency in my home town of Derby. I absolutely loved it, and my life's journey was set from that moment on!