Freed Of London Ltd

About Freed Of London Ltd

Freed of London is the world’s leading designer and manufacturer of professional dance shoes. With an extensive history dating back to 1929, Freed of London shoes are hand crafted in the UK and today the Freed of London portfolio includes dance apparel, bridal and fashion collections. From humble beginnings in London’s West End, Freed of London was founded by cobbler Frederick Freed in 1929. Working from a basement in Covent Garden, the same site where the brand’s flagship store now stands, Mr Freed and his wife revolutionised the dance shoe industry by tailoring shoes to a dancer’s individual needs. To this day this philosophy remains, and Freed of London shoes continue to be made by hand in the UK. Two thirds of all Freed Classic pointe shoes are made to dancers specific requirements and are worn by Prima Ballerinas worldwide including Sylvie Guillem, Nina Ananiashvilli, Tamara Rojo. Leanne Benjamin, Evelyn Hart, Alexandra Ansanelli, Patricia Barker and Alexandra Ferri. Freed of London also supplies most major ballet companies in the world including The Royal Ballet, Birmingham Royal Ballet, English National Baller, New York City Ballet, American Ballet Theatre, Miami City Ballet, Dutch National Ballet, Paris Opera Ballet, Finnish National Ballet, Scottish Ballet, Rambert Dance Company and Pacific Northwest Ballet, to name just a few.