What is Web Design? + 7 Essential Features of Successful Websites

More and more people are looking for information online. In the case of business, having a website is nearly essential. You need to represent your brand online in a way that is easily accessible and accurate. Having a website means you can help customers find your business and discover everything you have to offer! 

But you don’t need to be an expert in web design in order to create a website. You can work with a professional to get exactly what you need. So read on to find out exactly what you need to know about web design to get started with your project.

Then if you’re looking for more information on the cost of web design be sure to check out our handy Web Design Price Guide to learn more about all the factors that influence web design pricing!

What is Web Design?

Quite simply, web design is the process of creating a website. Design elements and including copy about your business are all part of this process. Typically handled by a website professional, building a website will involve choices about layout, colour, navigation, graphics, fonts and content. A professional can help guide you with making decisions that make sense for your brand and then take care of building the site for your needs.

Essential Elements of a Successful Website

 Investing in a website needs to be worthwhile. By including these elements, you’ll be sure to set your website up for success.

1. Identify The Purpose of Your Website

Before you begin any of the discussions with a web designer, determine what you are building your website for. Are you hoping to attract and inform potential customers? Or perhaps you are hoping to sell your products through an e-commerce system. Either way, deciding on your goals will help create a plan for the perfect website.

2. Create Clear Navigation  

Your visitors need to quickly find what they need on your website. So make sure that your navigation menu highlights the top hits for visitors so that they can easily move around your website.

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3. Build a Great Looking Home Page

Usually, this is the first thing people see when they come onto your website, so it’s important that your homepage looks amazing. It needs to welcome visitors and encourage them to keep exploring! 

4. Add a Clear Call-To-Action

Help your visitors do what you want them to do with clear instructions! Go back to the purpose of your site and make sure you are asking your visitors to contact you to get more information or purchase now. A good web designer will be able to make a call-to-action inviting and obvious on your page.   

5. Make it Mobile-Friendly

Today, as many people are visiting websites on their phones as they are on computers. This means it’s essential that your website looks great on mobile too. Web designers should ensure that your site will adjust its design to fit on smaller screens to make the navigation work seamlessly.

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6. Include Great Design and Good Content 

This may seem obvious, but include it as part of your plan to make sure it gets done. An eye-catching visual design that works well for your visitors is so important. Plus, you want to be sure you are including the information potential customers need to close down the sale!

7. Include Tracking to Understand What’s Working — and What Isn’t

Monitoring your website’s performance is important too. You want to be sure that traffic to your website is increasing and that you are making sales. By adding metrics and regularly reviewing them, you can understand what content is getting the most visits to better understand your visitors and their needs! From here you can then use these insights to optimise your website’s SEO to help improve its rankings in Google.

Benefits of Web Design For Sole Traders

As a sole trader, having a website is a smart decision for your business. Nearly all businesses are searched for and discovered online now! It’s an inexpensive investment that allows you to put out the right information about your business for increased awareness and sales. Here are four great benefits to having a website for your business.

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1. Build Your Brand

Establishing your presence online creates a place where potential customers can easily find you. Including this as one of the first items you build means you can be found by customers as you focus on your work and growing your business.

2. Control Your Image

On your website, you have complete control over the information that goes up. This means your information and your image are set up according to your wishes, allowing you to put out a positive first impression of your company.

3. Help Customers Find You

Since your customers are already looking online, having a website means they are more likely to find out. Filling it with accurate information about your products and services means they can find out the information they need to make an informed decision.

4. Stand Out From The Competition

Your competitors will have websites too. It’s important to have your own space to sell your important messages. Plus, using your own branding colours helps you stand out from your competitors! This will help increase recognition from the customers you want to attract.

Tips For Hiring a Web Designer

1. Look For The Right Fit 

Since you’ll be working with your website designer quite closely, you need to have a good relationship. Make sure that their values align with yours and communication flows easily.  

2. Check Out Their Past Work

A good web designer should have a portfolio full of websites they have put together. If you like the look and how it functions, it is likely they will build you a beautiful new website that suits your tastes and needs.

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3. Look at References and Reviews 

Take the time to read both the review and evaluate the site the designer has created. Specifically, look at how communication was and if deadlines were met. You can also see if they would work with the designer again.

4. Ensure They Have The Right Experience

If you have an idea of the system you want on your website such as WordPress, make sure that the web designer has worked with it before for the best results.


With this information, hopefully, you feel more informed about what goes into the web design process and convinced you to create a website of your own. So find someone you can trust to build a beautiful website to get your business growing!

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