Property photography is one of the most effective ways to grab the attention of potential buyers in the housing market. Even if you’re not selling, you might be considering renting your home on Airbnb in the coming summer months.
Attractive photos that showcase your property are essential for standing out in a crowded online marketplace. However, getting it right isn’t always straightforward. Bad estate agent photos are so common that they’ve even inspired their own blog! There is so much competition out there to secure buyers and renters, so knowing how to take property photography that leaves an impression is a must.
Here are our top tips for ensuring that your property photography shows off your home in the best light:
1. Use quality equipment
If you’re trying to create a masterpiece, you need the right tools to help you out. For interior photography, a wide angle lens will make your rooms look larger and more spacious. However, make sure that you don’t position a wide lens too close to any furniture, otherwise you may suffer from a distorted image.
DSLR cameras with manual controls are recommended by professional property photographers for capturing great shots. For an insight into some of the best camera equipment, we recommend having a look at this guide on cameras for real estate photography.
Of course, professional photography equipment doesn’t come cheap. By hiring a professional property photographer on Bidvine, you can avoid splashing on expensive gadgets, but still get great results.
2. Keep it steady
The success of property photography rests on whether the shots look professional. Wobbly, blurry images won’t portray your home in the best light. However, they are surprisingly common on estate agents’ websites.
One easy method for avoiding this pitfall is to invest in the best tripod you can afford. A steady base is invaluable for producing clean shots. Investing in a more expensive option is likely to be sturdier, and last longer, making it more cost effective in the long run. Do your research and read expert reviews to work out the best option for you.
3. Let there be light
Getting the lighting right can make or break your photographs. You only have a short amount of time to grab the viewer’s attention, and a dark, gloomy room won’t make an impression. A well lit, bright room is instantly more warm and welcoming to an audience. However, make sure you are not overly relying on the flash of your camera. Intense artificial light from the camera can make your photographs look harsh and washed out.
Natural light will make your photographs much more flattering. If you do need additional artificial light, invest in a flash gun. When you point it at the ceiling, the light will bounce around the room and not concentrate in one spot, unlike camera flashes.
The time of day when you take your pictures can also make a big difference, especially for exterior property photographs. Waking up at dawn might not sound like fun, but the natural light from the sun rising will produce impressive results.
It’s also important to be mindful of the mixed sources of light that may appear in your interior property photos. For top tips on how to create balance, we found this guide on HDR property photography particularly insightful.
4. Get back to nature
If you are shooting the exterior of your property, it is a good idea to include natural features. Trees, plants, animals, and flowers all make your home look more appealing and welcoming. Of course, you still want your property to be the main focus of the photograph.
However, rigidly sticking to just capturing the house can be boring and uninspiring. Don’t be afraid to make the most of the natural landscape to really make your photos come to life. This tip doesn’t just have to be reserved for exterior property photography.
Adding potted plants and flowers to rooms can also help to produce clean, vibrant images that engage people. This simple tip is especially useful if you want to make your photographs brighter and more interesting without spending a small fortune.
5. Treat your home like a film set
When you live in the same place for a while, it is easy to forget what that space looks like to an outsider. However, first impressions are vital.
Estate agents often use the term ‘staging’ to describe the process of preparing a house for viewing by potential buyers. The same idea is useful when considering how to take property photography whether you’re looking to sell or to list your home on Airbnb. S
mall cosmetic changes can have an enormous impact on the pictures you produce. Great staging options can include adding indoor plants and flowers, rearranging furniture, and adding additional lighting. Staging shouldn’t just be about adding furniture and features.
It’s just as important to remove clutter and unsightly details like wires and plugs. Living rooms especially can benefit hugely from staging. When viewing a property, most people focus on the living room, so cheerful and friendly alterations can really sell the space to viewers.
6. Composition and framing
To take your photos to the next level, you need to think about the composition and framing of each shot. Having a focal point that draws in the eye of the viewer will make your image more engaging.
Think about exactly what you want the image to represent. If there is one particular element of the room, or exterior of the house that you want your audience to focus on, frame it in the centre. The human brain responds favourably to symmetry.
Make sure that you position your furniture in a balanced way, without too much clutter collected in one area. The symmetrical style should also extend to your colour palette.
Bright accents will make your picture pop, but be careful not to have too many clashing colours in a small area. Getting the composition of a photograph right isn’t easy, but there are a few online guides to give you some idea of where to begin.
7. Alter your angles
When shooting the image, pay attention to the angle you are holding the camera at. Using a low camera angle will make sure that no single piece of furniture dominates the frame.
Higher camera angles may throw off the composition. A low angle mimics how the human eye travels around a space, and creates a visually appealing photograph. Holding the camera at waist level instead of at eye level is one of the easiest ways to achieve this effect.
Use the natural framing devices in your home, such as door frames and window panes, as steady straight lines to try out a variety of camera angles. Often the importance of camera angles gets forgotten, but experimenting with different positions can create interesting and dynamic photos and are considered essentially when professionals learn how to take property photography.
Professional real estate photographer Anton Gorlin, recommends 3 to 4 photos be taken in each room in his guide on real estate photography. He also advises photographers and clients not to shy away from vertical photos, which look tip top when viewed on mobile devices.
There is a lot to think about and get to grips with when it comes to property photography. Producing a beautifully composed photograph is not easy, especially if your photography experience doesn’t extend far beyond your holiday snaps. Instead of spending lots of time and money, trying to learn the techniques and buying expensive equipment, why not hire a professional photographer through Bidvine?