What is Customer Management & Why Is It Important?

Once you’re all set with strategies for best sales practices, the next step in taking your business to the next level is implementing customer management strategies. In this article, we’ll tackle tips on customer relationship management (CRM) that you can use to create a top customer experience, which keeps clients coming back.

What is Customer Management Software?

CRM software creates a platform where you can track your customer relationships. You can use CRM to record notes about phone calls, meetings, booking dates, and job progress all in one place. This helps to streamline your customer data, making it easy to access and keep track of. Being able to easily access this information means that you’ll never miss a beat or forget a meeting when things get busy.

In a recent survey of professionals on Bidvine, close to 50% of professionals felt there was room for improvement in their current CRM strategies. If you haven’t implemented strategies in your business yet, or are looking to improve your strategies, don’t stress – instead view it as an opportunity. With Bidvine Premium you can easily create a custom CRM strategy that works for your business.

Why is Customer Management Software Important?

Using CRM software benefits both you and your customers by keeping customers happy, helping you stay organised, improving communication with customers, and by increasing the efficiency of the customer service you provide. Keep reading below to learn why CRM is one of the best ways to achieve these goals.

It Helps You Keep Customers Happy

Customer happiness should always be a top priority. Customer satisfaction means that you are delivering a high-quality service that you can take in pride in. Happy customers can also benefit your business growth as well, 3 out of 4 consumers say they spend more money with a company because of a positive experience.

When it’s easy to track all of your customer’s details, it’s also easier to keep customers happy. You can use their details to ensure that when you communicate with them, that you create a personalised and custom experience for each client.

This personalised customer experience facilitated by CRM can help you to improve customer retention by 27%. This could mean booking more sessions with a client or being hired by the same client for additional projects. CRM software can also shorten your sales cycle, meaning you could get hired sooner.

Customer Management

Image Credit

You Can Stay Organised

There’s a lot to keep track of when you’re running a business, CRM software simplifies the work so that you can easily access all of the information you need in one place. This means you can find information fast and store new information easily when you take on a new project. So, you get to spend less time trying to stay organised and more time focusing on delivering a top customer experience.

Improved Customer Communications

With CRM software managing all your customer’s details, you’ll naturally improve your communications. Rather than trying to find scattered notes or remember particulars from past projects, you can easily start each conversation like you just spoke to them yesterday.

In our survey, 50% of professionals also mentioned that they don’t have a strategy for following up with customers who didn’t respond after sending a quote. With CRM software you can easily keep track of which customers you need to follow up with while also ensuring that your follow up note is personalised for their project.

If you work with multiple professionals on your team, CRM software means you can easily pass off work to someone else on your team and be ensured that they have all they need to provide the same excellent level of customer support

Provide Efficient Customer Service

CRM software can also help you to provide customer service that is efficient and prompt. By using CRM it’s easier to respond to requests fast and find resolutions to any problems that arise without delay. When a customer brings up an issue or requests a change, you will be able to move faster than your competition by easily being able to bring up the customer’s history and make the necessary changes to resolve the issue.

Featured Image Credit