5 Top Logo Design Tips for a Professional Logo

November 26, 2020


Do you run a small business or work as a sole trader? A professional logo is a great way to make your business stand out! Discover our top 5 logo design tips to create a stellar design.


Already set to get your logo design started? Click here to submit a free request and get bids from top logo designers!


Why You Need a Professional Logo

A great logo highlights the personality of your organisation and helps to express what your organisation does to your customers and clients. Small images can come with such a huge amount of meaning and getting the right logo for your business is vital for your ongoing success. 

A logo is a visual image that your company puts forward into the world. People are bombarded with so much information in today’s world, that it is essential that your logo communicates with your target audience quickly and effectively. A great logo doesn’t make a great business, but a great business will always have a great logo!


5 Top Logo Design Tips For a Professional Logo


5 Top Logo Design Tips


The essential function of a logo is to communicate a message to your customers. This message should tell your audience what your core tenets are as a company, and what you do. 

In this article, we will give you our top logo design tips for designing a professional logo that will speak to your customers and make sure you present the best possible face for your company.


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1. Research Your Industry

To get the right logo, you need to know your industry. This is essential for creating a design brief for your logo. What kind of imagery does your industry try to evoke? A logo for the trades industry will employ different design elements than fitness, music, or photography for instance.


Different Logo Design Icons



Then you may also want to consider the kind of typeset or colours that are popular in your industry. Are earthy tones like brown and green popular or would something that pops like red, yellow, or orange be a better fit? If you're not sure you can always ask your logo designer for their input.


2. Understand Your Company

Having a solid understanding of your own company is also vital for creating a logo design brief. What type of company are you? Where does your company sit within the industry? What makes you different from your competitors? Asking questions like these can provide prompts that help you flush out what you'd like your design to embody.


Compilation of Different Logos


Then your designer can help you lay out some of the logos your competitors use so that you can get a good idea of how you can stand out in your market and highlight what makes your company unique.


3. Keep it Simple

Some of the greatest logos are simple. Think of Facebook, Twitter, or Volkswagen. Logos which are more complex can be distracting or confusing. 


Simple Facebook Logo on Button


You want to send a clear and straightforward message to your target audience and a simple logo can help you to accomplish this.


4. Make Sure it is Recognisable And Memorable

Consider some of the world’s biggest brands. Their logos are memorable and easy to recognise online which helps returning clients find them fast and intrigues prospective customers. 


Person researching online


Ensure that your customers don’t have to spend too long thinking about your logo, it should be recognisable, fit with the services or products you provide and be easy to spot when looking around online and on your website.

 

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5. Your Logo Must be Flexible And Versatile

Your logo will appear in lots of different places, and so, it needs to be scalable. Will it still work as a tiny smartphone icon? What about at a larger scale? Will it work in colour and in black and white? Does it need to be printed on fabric?

 

Icon logos for smartphones


For versatility, you will need to use a vector design. Vector design is different than image types such as JPEG or TIFF, which are composed of pixels. A vector design uses mathematic principles so that the design can be scaled and look sharp regardless of the size.


How Can You Design a Logo?

You have two choices when it comes to designing the logo for your brand. You can do it yourself if you are familiar with logo designing programs however to ensure you get the best results it's a top idea to hire the expertise of a professional logo designer. 


Logo Design


An expert logo designer can employ all of the principles of fantastic logo design that we have covered above and work with you to create a logo for your company that will bring you the results you desire. 

Knowing how to use a piece of software like Photoshop is only the beginning. A skilled logo designer already has a superb handle on all of the principles of logo design. Plus having a professional design your logo will free up your time so you can focus on what you do best.


What Does a Logo Designer do? 

A good logo designer will carry out research into your industry and clients. They will work with you to brainstorm and sketch up ideas, whilst sticking to the above principles. 


Professional Logo Design Software on a Laptop


An expert logo designer will also have an excellent knowledge of psychology behind different typography and colours. They have the experience, skills and expertise to create a range of fantastic designs that you will be able to decide on.

Why not submit a free request to get bids from some fantastic logo designers in the UK to help you create the perfect logo for your business?



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Designing a logo typically goes through several steps until the final design is ready to use for your business, a process that a professional will guide you through as you work together. Each stage is carefully considered and receives the benefit of their expertise so you receive only the best results. Read through to thoughtfully approach your own logo design.


When you're all set, it's easy to find a logo designer on Bidvine, simply submit a free request to get bids from top logo designers!


How to Design a Logo in 7 Steps


How to Design a Logo in 7 Steps


1. What is Your Business About? 

Your designer will need to get to know you and your business in order to create a logo that accurately reflects what you do and what you care about. The more a designer knows about your business, the more likely they will be able to create a logo that resonates with yourself, your employees and your customers. 

Typically, this is done with a meeting where you’ll discuss things like your business values, how you communicate and who your customers are. You’ll also want to touch on your company’s personality. 


Meeting With a Logo Designer


Is it more formal, or informal? Friendly or conservative? No matter how you visualise your company, this information is essential to create a logo that will be attractive to your ideal customer and help them understand who you are. 


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19 Tiny House Hacks to Help You Maximise Your Space


Living in a tiny house or flat comes with its challenges and for many of us, it’s a simple reality. If you’re looking for some tiny house hacks, you’re in the right place.

While having a big house is a dream for many, often living in a pokey flat is just how life is. Especially if you live in London, given skyrocketing property values and demand.

Small has its benefits. Smaller homes are easier to heat and much easier to make homely and cosy. If you live in a tiny house, it’s time to embrace your restrictive floor plan and find some extra space. So, if you’re looking for some tiny house design ideas, read on!

When space is precious, you need to make sure you’re utilising in the best way that you can. Here are our 19 tiny house hacks that will have any small space looking super stylish. By the end of the post, we hope that you’ll be ready to start maximising your space and using it to its full potential!

Ready to make the most of your living space? Easily hire a top interior designer and create a whole new look for your home!


Shelves Are Your Dream Come True

Image Credit


1. Shelves Are Your Dream Come True

Shelves can add so much to a small space and they can double as wall decoration and storage space. They’re the ultimate way to maximise small living space and increase storage at the same time.

Floating corner shelves like the ones above can brighten up a dark corner. Shelves that sit above a door can bring a lot of height to the room, so never underestimate the power of shelves.

Grab some shelves from IKEA and hire someone to install them properly.


2. Tuck Things Away

You can hide small appliances like juicers, hair dryers and sandwich makers. Put them away when you’re not using them to save counter space and make your kitchen look less cluttered.

If you make a habit of putting them away whenever you’re not using them, it’ll make your life simpler.


Lofty Sleeping

Image Credit


3. Lofty Sleeping

If your ceiling is high enough, you might want to think about putting in a lofted bed. Of all our tiny house hacks, this one is best for children or teenagers. They’ll love the added space and personalisation that comes with it. Maximising space

Maximising space is quite difficult in smaller rooms, which is why many in big cities have turned to lofting their flats. It’s a simple way to almost double the floor space in your home and adds a fun vibe to your home.

A loft bed can look super stylish while creating storage space or even a mini-office underneath.

To install a loft bed, you’re best off hiring a carpenter. You won’t regret it once you see the space you saved. You’ll have a stylish feature will increase the value of your home.


4. Fabulous Folding

A foldaway desk is a brilliant solution if you need space to work but don’t have the room for a permanent desk.

A carpenter can help you install a sturdy foldaway desk, so submit a free request on Bidvine.


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