5 Top Logo Design Tips for a Professional Logo
Do you run a small business or work as a sole trader? A professional logo is a great way to make your business stand out! Discover our top 5 logo design tips to create a stellar design.
Already set to get your logo design started? Click here to submit a free request and get bids from top logo designers!
Why You Need a Professional Logo
A great logo highlights the personality of your organisation and helps to express what your organisation does to your customers and clients. Small images can come with such a huge amount of meaning and getting the right logo for your business is vital for your ongoing success.
A logo is a visual image that your company puts forward into the world. People are bombarded with so much information in today’s world, that it is essential that your logo communicates with your target audience quickly and effectively. A great logo doesn’t make a great business, but a great business will always have a great logo!
5 Top Logo Design Tips For a Professional Logo
The essential function of a logo is to communicate a message to your customers. This message should tell your audience what your core tenets are as a company, and what you do.
In this article, we will give you our top logo design tips for designing a professional logo that will speak to your customers and make sure you present the best possible face for your company.
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1. Research Your Industry
To get the right logo, you need to know your industry. This is essential for creating a design brief for your logo. What kind of imagery does your industry try to evoke? A logo for the trades industry will employ different design elements than fitness, music, or photography for instance.
Then you may also want to consider the kind of typeset or colours that are popular in your industry. Are earthy tones like brown and green popular or would something that pops like red, yellow, or orange be a better fit? If you're not sure you can always ask your logo designer for their input.
2. Understand Your Company
Having a solid understanding of your own company is also vital for creating a logo design brief. What type of company are you? Where does your company sit within the industry? What makes you different from your competitors? Asking questions like these can provide prompts that help you flush out what you'd like your design to embody.
Then your designer can help you lay out some of the logos your competitors use so that you can get a good idea of how you can stand out in your market and highlight what makes your company unique.
3. Keep it Simple
Some of the greatest logos are simple. Think of Facebook, Twitter, or Volkswagen. Logos which are more complex can be distracting or confusing.
You want to send a clear and straightforward message to your target audience and a simple logo can help you to accomplish this.
4. Make Sure it is Recognisable And Memorable
Consider some of the world’s biggest brands. Their logos are memorable and easy to recognise online which helps returning clients find them fast and intrigues prospective customers.
Ensure that your customers don’t have to spend too long thinking about your logo, it should be recognisable, fit with the services or products you provide and be easy to spot when looking around online and on your website.
5. Your Logo Must be Flexible And Versatile
Your logo will appear in lots of different places, and so, it needs to be scalable. Will it still work as a tiny smartphone icon? What about at a larger scale? Will it work in colour and in black and white? Does it need to be printed on fabric?
For versatility, you will need to use a vector design. Vector design is different than image types such as JPEG or TIFF, which are composed of pixels. A vector design uses mathematic principles so that the design can be scaled and look sharp regardless of the size.
How Can You Design a Logo?
You have two choices when it comes to designing the logo for your brand. You can do it yourself if you are familiar with logo designing programs however to ensure you get the best results it's a top idea to hire the expertise of a professional logo designer.
An expert logo designer can employ all of the principles of fantastic logo design that we have covered above and work with you to create a logo for your company that will bring you the results you desire.
Knowing how to use a piece of software like Photoshop is only the beginning. A skilled logo designer already has a superb handle on all of the principles of logo design. Plus having a professional design your logo will free up your time so you can focus on what you do best.
What Does a Logo Designer do?
A good logo designer will carry out research into your industry and clients. They will work with you to brainstorm and sketch up ideas, whilst sticking to the above principles.
An expert logo designer will also have an excellent knowledge of psychology behind different typography and colours. They have the experience, skills and expertise to create a range of fantastic designs that you will be able to decide on.
Why not submit a free request to get bids from some fantastic logo designers in the UK to help you create the perfect logo for your business?