5 Top Logo Design Tips for a Professional Logo
September 27, 2019


Do you run a small business or work as a sole trader? A professional logo is a great way to make your business stand out! Discover our top 5 logo design tips to create a stellar design.


Already set to get your logo design started? Click here to submit a free request and get bids from top logo designers!


Why You Need a Professional Logo

A great logo highlights the personality of your organisation and helps to express what your organisation does to your customers and clients. Small images can come with such a huge amount of meaning and getting the right logo for your business is vital for your ongoing success. 

A logo is a visual image that your company puts forward into the world. People are bombarded with so much information in today’s world, that it is essential that your logo communicates with your target audience quickly and effectively. A great logo doesn’t make a great business, but a great business will always have a great logo!


5 Top Logo Design Tips For a Professional Logo


5 Top Logo Design Tips


The essential function of a logo is to communicate a message to your customers. This message should tell your audience what your core tenets are as a company, and what you do. 

In this article, we will give you our top logo design tips for designing a professional logo that will speak to your customers and make sure you present the best possible face for your company.


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1. Research Your Industry

To get the right logo, you need to know your industry. This is essential for creating a design brief for your logo. What kind of imagery does your industry try to evoke? A logo for the trades industry will employ different design elements than fitness, music, or photography for instance.


Different Logo Design Icons



Then you may also want to consider the kind of typeset or colours that are popular in your industry. Are earthy tones like brown and green popular or would something that pops like red, yellow, or orange be a better fit? If you're not sure you can always ask your logo designer for their input.


2. Understand Your Company

Having a solid understanding of your own company is also vital for creating a logo design brief. What type of company are you? Where does your company sit within the industry? What makes you different from your competitors? Asking questions like these can provide prompts that help you flush out what you'd like your design to embody.


Compilation of Different Logos


Then your designer can help you lay out some of the logos your competitors use so that you can get a good idea of how you can stand out in your market and highlight what makes your company unique.


3. Keep it Simple

Some of the greatest logos are simple. Think of Facebook, Twitter, or Volkswagen. Logos which are more complex can be distracting or confusing. 


Simple Facebook Logo on Button


You want to send a clear and straightforward message to your target audience and a simple logo can help you to accomplish this.


4. Make Sure it is Recognisable And Memorable

Consider some of the world’s biggest brands. Their logos are memorable and easy to recognise online which helps returning clients find them fast and intrigues prospective customers. 


Person researching online


Ensure that your customers don’t have to spend too long thinking about your logo, it should be recognisable, fit with the services or products you provide and be easy to spot when looking around online and on your website.

 

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5. Your Logo Must be Flexible And Versatile

Your logo will appear in lots of different places, and so, it needs to be scalable. Will it still work as a tiny smartphone icon? What about at a larger scale? Will it work in colour and in black and white? Does it need to be printed on fabric?

 

Icon logos for smartphones


For versatility, you will need to use a vector design. Vector design is different than image types such as JPEG or TIFF, which are composed of pixels. A vector design uses mathematic principles so that the design can be scaled and look sharp regardless of the size.


How Can You Design a Logo?

You have two choices when it comes to designing the logo for your brand. You can do it yourself if you are familiar with logo designing programs however to ensure you get the best results it's a top idea to hire the expertise of a professional logo designer. 


Logo Design


An expert logo designer can employ all of the principles of fantastic logo design that we have covered above and work with you to create a logo for your company that will bring you the results you desire. 

Knowing how to use a piece of software like Photoshop is only the beginning. A skilled logo designer already has a superb handle on all of the principles of logo design. Plus having a professional design your logo will free up your time so you can focus on what you do best.


What Does a Logo Designer do? 

A good logo designer will carry out research into your industry and clients. They will work with you to brainstorm and sketch up ideas, whilst sticking to the above principles. 


Professional Logo Design Software on a Laptop


An expert logo designer will also have an excellent knowledge of psychology behind different typography and colours. They have the experience, skills and expertise to create a range of fantastic designs that you will be able to decide on.

Why not submit a free request to get bids from some fantastic logo designers in the UK to help you create the perfect logo for your business?



Featured Image Credit



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How to Design a Logo in 7 Steps


Whether you are planning to start a business as a sole trader or are hoping to build your brand up, your company needs a logo. A professionally designed logo will make your company look capable and credible, ready to impress at first glance. 

Designing a logo typically goes through several steps until the final design is ready to use for your business, a process that a professional will guide you through as you work together. Each stage is carefully considered and receives the benefit of their expertise so you receive only the best results. Read through to thoughtfully approach your own logo design.


When you're all set, it's easy to find a logo designer on Bidvine, simply submit a free request to get bids from top logo designers!


How to Design a Logo in 7 Steps


How to Design a Logo in 7 Steps


1. What is Your Business About? 

Your designer will need to get to know you and your business in order to create a logo that accurately reflects what you do and what you care about. The more a designer knows about your business, the more likely they will be able to create a logo that resonates with yourself, your employees and your customers. 

Typically, this is done with a meeting where you’ll discuss things like your business values, how you communicate and who your customers are. You’ll also want to touch on your company’s personality. 


Meeting With a Logo Designer


Is it more formal, or informal? Friendly or conservative? No matter how you visualise your company, this information is essential to create a logo that will be attractive to your ideal customer and help them understand who you are. 


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What is Web Design? + 7 Essential Features of Successful Websites


More and more people are looking for information online. In the case of business, having a website is nearly essential. You need to represent your brand online in a way that is easily accessible and accurate. Having a website means you can help customers find your business and discover everything you have to offer! 

But you don’t need to be an expert in web design in order to create a website. You can work with a professional to get exactly what you need. So read on to find out exactly what you need to know about web design to get started with your project.

Then if you're looking for more information on the cost of web design be sure to check out our handy Web Design Price Guide to learn more about all the factors that influence web design pricing!


What is Web Design?


What is Web Design


Quite simply, web design is the process of creating a website. Design elements and including copy about your business are all part of this process. Typically handled by a website professional, building a website will involve choices about layout, colour, navigation, graphics, fonts and content. A professional can help guide you with making decisions that make sense for your brand and then take care of building the site for your needs. 


Essential Elements of a Successful Website

Investing in a website needs to be worthwhile. By including these elements, you’ll be sure to set your website up for success.

 

1. Identify The Purpose of Your Website

Before you begin any of the discussions with a web designer, determine what you are building your website for. Are you hoping to attract and inform potential customers? Or perhaps you are hoping to sell your products through an e-commerce system. Either way, deciding on your goals will help create a plan for the perfect website.


2. Create Clear Navigation  

Your visitors need to quickly find what they need on your website. So make sure that your navigation menu highlights the top hits for visitors so that they can easily move around your website.


Build a great website tips


3. Build a Great Looking Home Page

Usually, this is the first thing people see when they come onto your website, so it's important that your homepage looks amazing. It needs to welcome visitors and encourage them to keep exploring! 


4. Add a Clear Call-To-Action

Help your visitors do what you want them to do with clear instructions! Go back to the purpose of your site and make sure you are asking your visitors to contact you to get more information or purchase now. A good web designer will be able to make a call-to-action inviting and obvious on your page.   


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