How to Market Yourself as a Life Coach

August 28, 2020


Ready to plan a winning strategy to market your life coaching business? Get tips on everything from how to develop a clear understanding of your ideal client to how to communicate how you're the best fit for their goals with expert insight from Samantha Abraham, a professional Life Coach on Bidvine.


How to Market Yourself as a Life Coach

Marketing yourself as a coach today can be difficult. As life coaching grows more and more popular how do you stand out from the crowd?

First, think about the last time you bought anything. 

You went through a process. You went from thinking about buying to deciding you’re definitely going to buy.  Then you had to narrow down what to buy, figure out where and when, and then – the magic happened!! 

One of them caught your attention! One of them looked ideal! It had all of the features you needed right then and you became confident you made the right choice.

So, let's talk your client through this process. Help make it easier for them to choose you.


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1. Focus on Marketing First

Marketing, unlike sales, is talking about yourself. Marketing is all about raising awareness about your services and establishing rapport. The initial aim is to make clients aware of you, your services and your products. Advertise Yourself! On Bidvine, this is your profile.


2. Be Clear About Who Your Client is  

Typically, you are your own ideal client! All of your experiences, stories, and qualifications are what make for the ideal match for your ideal client.  

Picture who they are by figuring out what your unique solution is to their issue.

  • Who are they? 
  • What job to they do? 
  • How old are they? 
  • What issue are they facing? 
  • Where do they live? 
  • How is their issue affecting them?  


Finding Your Ideal Client


Then consider how you can communicate to your ideal client how your qualifications and experience make you the best fit. Give them a picture of themselves on your poster so they can see and resonate.


3. Talk to Your Client Where They Are

Share your story, the feelings you felt and the impact your issue had for you. If you had the issue yourself – you’ll be better able to describe it and your client will be attracted to hearing from someone who ‘gets it’.

Then describe your unique solution and the benefits they will gain from working with you.

Now, you’ve essentially greeted them at the shop entrance, shown them what is on offer, and helped them narrow down what is available – before choosing you.


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4.    Establish Yourself as an Expert

When you are clear about who your client is, you’re clearing a path for them to come to you. They are coming to you because you’ve been able to show them that you’ve understood who they are, what they are experiencing and how they feel. You’ve explained that you have a solution and they want it!

Being an expert of their issue will help them choose you. Don’t be scared to lose clients by having a key area of expertise. We all want an expert - not a novice to resolve our issues, add yourself to their picture as the solution.  

Walk them over to the checkout.


Meeting with a life coaching client


5.    Sell, Only After Marketing

Once you’ve led them to you (i.e. from a browser to the checkout) give them the space to talk about themselves through a discovery call or consultation where you’re able to listen to them talk about their issue and match it with your solution.

Then they can purchase confidently. 

Once they’re working with you and see their own improvements then you can add value with any of your other services. 

Remember the handy extra things at the checkout!



Samantha Abraham

Universally You UK


Samantha Abraham Life Coach


Samantha Abraham is an accredited Life Coach who helps people in Managerial, Consultant or Entrepreneurial Roles to make the transition from stressed, anxious and lacking direction to calm, clear and confident.

Samantha also offers a wide range of programs and services - from individual coaching, group and family work, clinical hypnotherapy, EFT (tapping) and NLP.

Interested in booking a life coaching session with Samantha? Click here to visit Samantha's Bidvine profile.

 

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