How to Market Yourself as a Life Coach

August 28, 2020

Ready to plan a winning strategy to market your life coaching business? Get tips on everything from how to develop a clear understanding of your ideal client to how to communicate how you're the best fit for their goals with expert insight from Samantha Abraham, a professional Life Coach on Bidvine.

How to Market Yourself as a Life Coach

Marketing yourself as a coach today can be difficult. As life coaching grows more and more popular how do you stand out from the crowd?

First, think about the last time you bought anything. 

You went through a process. You went from thinking about buying to deciding you’re definitely going to buy.  Then you had to narrow down what to buy, figure out where and when, and then – the magic happened!! 

One of them caught your attention! One of them looked ideal! It had all of the features you needed right then and you became confident you made the right choice.

So, let's talk your client through this process. Help make it easier for them to choose you.

Life Coach Price Guide

Thousands of people ask Bidvine for help with their projects every year. We track the estimates they get from local professionals, then we share those prices with you.
Price Range





1. Focus on Marketing First

Marketing, unlike sales, is talking about yourself. Marketing is all about raising awareness about your services and establishing rapport. The initial aim is to make clients aware of you, your services and your products. Advertise Yourself! On Bidvine, this is your profile.

2. Be Clear About Who Your Client is  

Typically, you are your own ideal client! All of your experiences, stories, and qualifications are what make for the ideal match for your ideal client.  

Picture who they are by figuring out what your unique solution is to their issue.

  • Who are they? 
  • What job to they do? 
  • How old are they? 
  • What issue are they facing? 
  • Where do they live? 
  • How is their issue affecting them?  

Finding Your Ideal Client

Then consider how you can communicate to your ideal client how your qualifications and experience make you the best fit. Give them a picture of themselves on your poster so they can see and resonate.

3. Talk to Your Client Where They Are

Share your story, the feelings you felt and the impact your issue had for you. If you had the issue yourself – you’ll be better able to describe it and your client will be attracted to hearing from someone who ‘gets it’.

Then describe your unique solution and the benefits they will gain from working with you.

Now, you’ve essentially greeted them at the shop entrance, shown them what is on offer, and helped them narrow down what is available – before choosing you.

Life Coaches
near you
Life Coaches near you
Thousands of people across the U.K. ask Bidvine for help with their projects every year. Tell us what you need so we can bring you the right local professionals for your project.

4.    Establish Yourself as an Expert

When you are clear about who your client is, you’re clearing a path for them to come to you. They are coming to you because you’ve been able to show them that you’ve understood who they are, what they are experiencing and how they feel. You’ve explained that you have a solution and they want it!

Being an expert of their issue will help them choose you. Don’t be scared to lose clients by having a key area of expertise. We all want an expert - not a novice to resolve our issues, add yourself to their picture as the solution.  

Walk them over to the checkout.

Meeting with a life coaching client

5.    Sell, Only After Marketing

Once you’ve led them to you (i.e. from a browser to the checkout) give them the space to talk about themselves through a discovery call or consultation where you’re able to listen to them talk about their issue and match it with your solution.

Then they can purchase confidently. 

Once they’re working with you and see their own improvements then you can add value with any of your other services. 

Remember the handy extra things at the checkout!

Samantha Abraham

Universally You UK

Samantha Abraham Life Coach

Samantha Abraham is an accredited Life Coach who helps people in Managerial, Consultant or Entrepreneurial Roles to make the transition from stressed, anxious and lacking direction to calm, clear and confident.

Samantha also offers a wide range of programs and services - from individual coaching, group and family work, clinical hypnotherapy, EFT (tapping) and NLP.

Interested in booking a life coaching session with Samantha? Click here to visit Samantha's Bidvine profile.


Share Your Expertise

Are you a professional on Bidvine? We'd love to hear from you! If you want to share your expertise with potential customers through an article, please e-mail

Related Articles
What is a Life Coach? The Comprehensive Guide to Life Coaching

Sometimes it can be challenging to determine what your goals are or to make changes to your life, or perhaps you feel stuck This is where a life coach comes in. Life coaches are trained experts who will help you to assess what it is that you really want to get out of life, and more importantly, how to achieve it! Life coaches will guide you to solve your problems, create a vision for yourself, and accomplish your dreams. 

What Does a Life Coach do?

A life coach will guide you to set better goals for yourself and achieve them more easily than you would on your own. A life coach won’t tell you what to do. Instead, they will empower you to find the right direction in your life. 

Life coaches use their expertise and insight to help you move towards a more successful life. They can provide you with perspectives that you (and family and friends) may not have thought of and will support you in achieving your goals. Your goals will become much clearer when you work with an expert life coach. 

A life coach can help you to identify anything that may be holding you back, and work with you to find solutions to overcome these barriers. They will guide you in creating a plan to move towards your vision.

Is it The Same as Counselling?

Life coaching can be considered a form of counselling. However not all life coaches are qualified counsellors. Counselling covers many different professions from therapists to coaches. 

In contrast to counselling, life coaching places less emphasis on addressing problems that may have been caused by the past and more emphasis on practical and workable solutions to current issues. A good way to envision a life coach is as a professional who can help you to brainstorm and strategise ideas for your life by using problem-solving techniques and creativity. 

One of the great benefits of having a life coach is that they can motivate you, much like a personal trainer would. They also hold you accountable, making you much more likely to stick with your plans for achieving your goals.

Are you specifically looking for a counsellor? Visit this page to find counsellors near you. more
Feel the Fear and Flourish - How to Overcome Fears With Life Coaching

Identifying and overcoming your fears can help you to remove blocks that are holding you back and reach your full potential. Discover how you can begin the process of identifying and overcoming your fears through life coaching with insight from Rebecca Daffeh a professional Life Coach on Bidvine.

What is Fear?


False. Evidence. Appearing. Real. This is a well-known acronym that explains how fear is a feeling generated due to one’s perception that there is or that there will be a threat. F.E.A.R. may be considered to be self-generated due to self-limiting beliefs, perceptions and misunderstandings of a situation. This can then manifest as worry, nervousness, phobias, anxiety and depression. The good news is there is something that you can do about it.

Many people try to rid fear but it is a basic primal human response to a perceived threat to our survival. This is called the fight or flight response that preps the body to run, fight or you may freeze. Your body then produces hormones that help you to respond with a fight or flight approach, but what about if the trigger was your email notification pinging or a knock at the door from your window cleaner, or simply switching on the news - triggering fear about work, money, or what is happening in the world today. more
3 Types of Coaching That Can Help You Find Success

Coaching is a top way to find a fulfilling and successful life or career path. Learn more about the different types of coaching in this article written by Shahnila Khan a professional Life Coach on Bidvine, and discover how working with a coach can help you to achieve excellence in every area of life!

What is Coaching?

Coaching, such as life coaching, is a positive side of therapy. It generates change and development. Rather than solving problems or dealing with difficulties, coaching operates on the concern. Coaching works on playing to one’s strengths and eliminating anything that gets in the way of achieving excellence. 

Some Areas That Coaching Can Focus on:

  • Moving past dissatisfaction or discontentment
  • Finding success, fulfilment, and happiness
  • Working through any pre-existing environmental, educational, or social beliefs, and expectations
  • Learning new ways to see, to respond, and to experience life contextually

It is a systemic approach to getting our brains and bodies to function at their best within all of the contexts that we identify as factors in our lives and aspects that affect our growth. There are various approaches involved in different types of coaching such as NLP, CBT, Meta Model and Neuro-Semantics, all aiming to bring the best results for the client. more

Why Bidvine is the best place to hire experts

Answer a few questions and we match you to the right pros.

Get custom bids from pros who match your needs.

Compare bids, send messages and hire the right pro for you.