YouTube Star is a Top 3 Dream Career for the Next Generation

June 11, 2021


Do you remember being asked when you were little: ‘what do you want to be when you grow up?’ Oh, the endless possibilities! It’s interesting to think back how our career choices change as we age, isn’t it? Some of us face up to reality and have to become more realistic in our career aspirations while others actually pursue their childhood dreams and succeed!

After we launched gaming coaching as a service on our website earlier this year, we’ve seen thousands of requests ranging from Fortnite to Call of Duty, FIFA and more, which completely surpassed our expectations. We had no idea eSports Coaching would be so popular! So we started to wonder… how have children’s future career aspirations changed in the past 20 years? Do youngsters today dream of becoming Fortnite World Champions? This gave us the idea for this survey.

We polled over 2,000 UK parents on how children’s career aspirations have changed over the years by asking them to compare their childhood dream jobs with that of their children. The results may surprise you! While some of these careers did not exist 20 years ago, others have dropped off the top 10 list. Here’s what the top 10 dream career choices are amongst 4-18-year-olds today.


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  1. Doctor or Nurse – 14%
  2. YouTube Celebrity – 10.5%
  3. Professional Athlete – 8.7%
  4. Video Game Designer – 7.2%
  5. Entrepreneur – 6.6%
  6. Actor / Actress – 6.5%
  7. Musician – 6.4%
  8. Detective / Police – 6.2%
  9. eSports Athlete – 5.7%
  10. Firefighter – 5.5%

And now we understand the origin of the trend: according to this poll eSports Athlete has become one of the top 10 most coveted jobs amongst the youth of today. Wondering how the trends vary across age groups? Check out our infographic below to get a better idea!


Career Aspirations

Career Aspirations

Career Aspirations


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Here are the career aspirations of their parents, meanwhile.

  1. Doctor or Nurse – 18.1%
  2. Pilot or Air Hostess – 15.1%
  3. Actor or Actress – 10.5%
  4. Professional Athlete – 9.3%
  5. Journalist or TV Show Host – 8.6%
  6. Entrepreneur – 7.8%
  7. Musician – 7.2%
  8. Firefighter – 6.5%
  9. Detective / Police – 4.8%
  10. Teacher – 4.7%

We also asked parents if they managed to get their childhood dream career and only 12% said yes. We’re wishing better luck to the next generation.


Sohrab Jahanbani, Founder and CEO of Bidvine.com, said,

“When approaching adulthood, many children have to evaluate whether their career aspirations are realistic so how many future YouTube Stars’ parents were surveyed is yet to be seen. Nonetheless, it’s interesting to see a number of new careers that didn’t exist 20 years ago. Doctors and Nurses are the only professions that held firm in the imagination of children across generations, which is hopefully good news for the future of the NHS. We can only hope that they will have a better follow-through rate than their parents.”

What about you? What did you want to be when you were little? Did you manage to get your dream career? Share this article with your friends on social media. 


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